COVID-19 Has Changed Our World
In multifamily, it has even changed renters’ behavior in how they search for a new home and if they will work from the home or office or both in the future.
Typically, spring is the time of year the industry’s leasing escalates. However, an article from RENTCafe.com highlights a dramatic 25% decrease in website search traffic during the week of March 11 – 17, 2020. Many believe this downward pattern will continue or remain fluid for some time.
An old saying comes to mind: “When times are good you should advertise. When times are bad you must advertise.”
But what do you do when search engines and internet listing sites are losing their viewers?
You Turn to Connect.
Connect IP digital advertising is active outreach technology that finds your prospects where they live and work and performs if prospects work from home or their offices.
Passive in-reach advertising like search engines and internet listings require prospects to initiate the process to find your property. When the search activity decreases, so do your prospect leads.
Connect active outreach places ads on your audience’s web enabled devices, requiring no initial effort by your target audience. Your message. Their devices.
Connect IP digital advertising actively markets your prospects where they live and work. Our technology works wonders when the economy is working in a normal environment. It works even better when your target audience is working from home.
Passive advertising like search engines and internet listings require prospects to initiate the process to find your property. Connect technology actively places ads on your audience’s web enabled devices, requiring no initial steps by your target audience. And we convert.
As social distancing causes more people to work from home, Connect ads are seen by a larger prospect pool – at no additional cost.
Don’t rely on passive web searches to generate your leads.