Connect Helps Client Realize Increased Website Traffic, Measure
Source Attribution, and Generate Killer ROAS (Return on Ad Spend)
In mid-August 2020, a new client in post-renovation lease up began ad serve
with Connect. The client identified approximately 15 target locations for
prospective residents to receive Connect ads. The target locations included
competitor properties, local universities, and local hospital employers.
Connect IP Targeted Marketing converted the target location street addresses to
IP addresses and then served 3 sets of display ads promoting their new
renovation, limited unit availability, and a leasing special to the prospect
audience. All Connect IP Targeted Marketing traffic is redirected to the property
website allowing clients to Own Their Leads and convert traffic through existing
Using the September 2020 lease conversion data from the client, Connect ran
Match Back Reporting for the leased units, analyzing the previous addresses of
the new residents compared to the target street addresses of our ad serve to
identify source attribution.
Match Back Reporting also calculates Return on Ad Spend (ROAS) by
calculating the client total ad spend with Connect IP Targeted Marketing and the
associated lease conversions, including lease rates and term.
Connect IP Targeted Marketing Delivered
1 New Lease in 45 Days
for a 1,258% ROAS!